'Where the Locals Go' Coupon Book Participation Directions
—
expired
Production of the 2011 Where the Locals Go! Coupon Book is now underway! This book will include coupons for locally owned businesses including retailers, service providers, restaurants, farms and more. It will also include tips on being a Local.
We know that customers are looking more and more for local options. It's important for them to be able to identify your business as local and independent. Where the Locals Go! Coupon Book is an excellent way to let shoppers know who’s local.
Details
-
3000 books will be printed and sold throughout Whatcom County.
-
On Sale approximately November 1st, 2010
-
Expiration Date 10/31/11
-
Deadline for inclusion is WEDNESDAY, AUGUST 4th.
-
First Coupon for Sustainable Connections members is FREE! Additional coupons cost $89 each.
-
For businesses that only participate in the Think Local First Campaign the first coupon cost is $45. Additional $89 each.
-
A business must be a member of Sustainable Connections to participate. To learn more about membership visit, http://sustainableconnections.org/membership.
-
Where the Locals Go! Coupon Book has been the #1 selling book at Village Books!
-
Pre-order arrangements for large quantities at reduced prices are available. Contact MGrandy@sconnect.org for more details.
CLICK HERE to submit your Coupon Information online
Here are some good reasons to use a coupon as a part of your marketing plan;
-
Coupons are a great way to draw new residents to your business when they are still forming their shopping habits in their new hometown. We're all aware of new people moving to Whatcom County. Let them know who you are!
-
Coupons often lure old customers back. Give them a deal they can't refuse and they'll leave your competitor behind.
-
Coupons bring people into your store which can increase impulse purchases and incremental sales.
-
Coupons are one of the most easily trackable form of promotion helping you to understand what's driving customers to your store.
-
Coupons are a good opportunity to create an up-sale. Customers may be willing to purchase a more expensive product if they feel like they are getting a deal.
-
A study published by Cornell University’s Hotel and Restaurant Admin Quarterly found that customers who redeemed a restaurant coupon were almost 7.5 times more likely to come back than customers who did not use a coupon!
-
Due to the economic downturn the use of coupons has increased for the first time since 1992.
For more information about the 2011 Where the Locals Go! Coupon Book contact Michelle Grandy at 360 647-7093, ext 110 or mgrandy@sconnect.org.
