Tuesday, February 19, 2019
Bellingham Technical College
Find Local Products. Connect to Buyers. Get Inspired! The Farm-to-Table Trade Meeting is NW Washington’s premier FOOD & FARM BIZ CONFERENCE. We bring together 180+ farmers, fishers, chefs, grocery buyers, food artisans, processors, and distributors for one day filled with valuable networking and connection opportunities, cutting-edge educational workshops, a vibrant expo, one-on-one producer/buyer consultations, and the ever-delicious 7-course locally-sourced lunch prepared by the BTC Culinary Arts Program and the NW WA Chefs Collective. Best networking event of the year! El servicio de traducción en Español disponible (Spanish translation services are available).
9:15-10:00 Keynote Address – The State of Farmland
Hannah Clark, Pacific Northwest Director of the American Farmland Trust
Hannah will help us open the day with an overview of the state of farmland in our region, sharing about her work helping farm families protect their land from development, and how we can help keep farms and rural communities viable for generations to come.
A. Emotionally Intelligent Customer Service
Mark Mulcahy, Organic Options
Emotional intelligence is the foundation of great business and stellar customer service. And contrary to popular belief, in the business world of all the skills that one can gain or be taught empathy is one of the most important. Is this reflected in your daily interactions with your with your customers and your staff? Come learn some tools for building the customer service you can be proud of and your customers will come back for over and over again.
B. Scaling Up Your Business
Asche Rider, Small Business Development Center
So you want to scale up? Where do you start? Join the Small Business Development Center’s Business Advisor Asche Rider as she outlines the strategic considerations and benchmarks businesses should keep in mind when considering scaling up, including capital, capacity, systems, labor and more. Leave this exploratory session with the information you need to best analyze growth opportunities in your business and how to map out the next steps.
C. Buying & Selling for Wholesale Markets – A New Vision
Jeff Voltz, Northwest Agriculture Business Center
Tom & Cheryl Thornton, Cloud Mountain Farm Center
Stephen Wadsworth, Aramark at Western Washington University
Sustainable Connections, Northwest Agriculture Business Center, and Cloud Mountain Farm Center are working on a specialty crop block grant that will support farms in scaling-up to capture and increase wholesale sales.
We know crop planning, packaging, marketing, and getting your product from farm to market can be a challenging enterprise. Hear the outcomes of a producer/buyer cohort, working to develop solutions to help farmers grow, and making it easy for wholesale buyers across the region to purchase more local products. Learn more about best practices for buying or selling local food in the wholesale marketplace, what’s needed, what buyers want, and how to get involved.
It’s baaack, the popular 7 course buffet-style lunch created by the skilled hands of Chefs Collective Chefs and BTC Culinary Arts students, all using the freshest local ingredients from our talented farmers, fishermen and food artisans.
1:15-2:30 Afternoon Session – Building an Authentic Brand through Living your Values
Mark Mulcahy, Organic Options
Your businesses’ mission is based around solid values: local, sustainable, family-owned, from scratch. Though your leadership team is on board, the rest of your staff may not be engaged or aligned. You go above and beyond to produce quality sustainable products or source from local farmers, but your customers might be left in the dark. Sound familiar? How do you build a brand that your customers trust AND empowers your team?
Learn how institutionalizing your businesses’ values and creating team buy-in will support your efforts in ways that will set your business up for success. Spend the afternoon with Mark Mulcahy of Organic Options in this interactive session, and learn how to build a brand that you and your staff lives, breathes, and owns.
2:30-4:00 One-on-One Producer/Buyer Consultations
Get out your products, pull out your business cards – this is a highlight of the Farm-to-Table Trade Meeting each year! The following wholesale buyers sit at round tables, and in 10-minute segments, producers will have a chance to visit with buyers and grow new connections. There is also a non-profit connections table for service provider networking.
This event takes place at an accessible location. Sign language interpreters, assisted listening devices, and communication in alternative formats are available upon request one week prior to the event; please contact email@example.com if you desire these accommodations.
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