Tammy and Trent created a multichannel fundraising campaign that raised $70k and earned them Fundraising Success Magazine’s Multichannel Campaign of the Year Award. These nationally renowned fundraising experts are bringing their expertise, strategies, and tools for a workshop on the critical steps to achieving multichannel campaign success. They will share data-driven generational engagement strategies including how to connect with the elusive millennials. Simultaneously, this session demonstrates the critical partnership between brand and fundraising strategies. Suitable for all nonprofit professionals of any size shop and level of experience
Registration: Member: $40, Non-member: $50, On-site: $60 register online
Participant Outcomes, gain tangible strategies for:
- How to set critical multichannel campaign goals
- Choose channels aligned with specific campaign goals
- Develop powerful campaign messaging that inspires giving
- Inventory and leverage existing content assets (video, messaging, social media, etc.)
- Develop a campaign schedule/calendar to keep you on track
- Identify and empower social-media savvy volunteers and staff to take your campaign viral
- Innovative, hands-on strategies for engaging millennials in your campaign (if you choose)
R. Trent Thompson is President of Thompson & Company (aka Rebrand & Retool or Perish), a nonprofit brand and strategic communications firm. He’s passionate about helping nonprofits build brand relevance, but only stronger. Helping develop brand positioning that’s not only better, but laser focused. Helping retool their multichannel marketing and communications system and support infrastructure to support and enable their engagement and fundraising initiatives for the long haul. When Trent’s not rebranding clients, building multichannel fundraising or awareness campaigns, and speaking at conferences, he’s sharing snackable brand and marketing insights on his podcast called #BADASSforGOOD.
Tammy Zonker is an envelope-pushing fundraising practitioner, an inspiring international speaker, and powerful trainer in the discipline of transformational fundraising. In the past decade she has coached, trained and led nonprofit teams to raise more than $400M including a single gift of $27.1M. She moved to Detroit in 2008 motivated to fund raise in the most challenging economy in the U.S. and has turned those experiences into fundraising strategies, tools and processes for creating breakthrough fundraising results in any economy. When she’s not speaking at conferences or fundraising, you’ll find Tammy in Detroit leading online webinars and e-courses, hosting an online episode of ZTV or facilitating private workshops and retreats across North America and beyond.
Named one of America’s Top 25 Fundraising Experts by Philanthropy Media.
Subscribe to ZTV: https://vimeo.com/channels/tammyzonkerztv