Organization: Sustainable Connections
Title: Food & Farming SEO (Search Engine Optimization) Project Intern
Reports to: Food & Farming Marketing Coordinator
Location: Bellingham, WA
Status: Unpaid/Temporary Internship
Application Deadline: Applications accepted May 5th – 18th
Internship Dates: 10-20 hours/week from May – September 2020
Summary
The Food & Farming Program at Sustainable Connections works to create a thriving and resilient local food system. In the ever-changing world of Search Engine Optimization, there is a great need for research and implementation of SEO best practices to improve community visibility of the organization’s resources created to connect food producers and consumers, namely through the website https://eatlocalfirst.org. The Food & Farming SEO Intern will work independently and collaboratively with the Food & Farming Marketing Coordinator, and the position will require 10-20 hours per week from May to September 2020. A high level analysis of current website status and performance will be provided, as well as baseline recommendations and tasks to be completed to improve organic traffic to eatlocalfirst.org Recommended Reading prior to applying for this position: https://www.adlibweb.com/seo-internship-5-things-that-you-must-keep-in-mind-prior-to-pursuing-an-seo-internship/
Duties
· Conduct keyword research to drive content strategy
· Conduct supplementary Independent research to learn about current industry standards
· Learn Google’s tools such as Analytics, Google My Business and Search Console
· Report research findings and recommendations
· Draft a work plan to implement best practices as well as other strategies identified as feasible by the team
· Supervised Copywriting and editing of existing website content
· Track and analyze results of optimizations
· Other tasks within the scope of SEO or the program’s other digital marketing efforts
Desired Qualifications and Qualities
· Be working towards a relevant degree in journalism, communications, marketing, or related major
· Knowledge of and enthusiasm for the mission of Sustainable Connections
· Motivated individual with a passion for learning about the world of SEO, and WordPress web integrations
· Marketing, website development, data analysis or data reporting experience desired
· Detail-oriented and analytical thinker
· Fast learner who is not afraid to make quick pivots in approach
· Strong verbal and written communication skills with a creative voice
· Familiarity with WordPress and Google Analytics
· Ability to work independently and in a team setting
Perks
· Gain highly sought-after experience in the field of web analytics and conversion
· Help an innovative organization improve our community, and bolster the local food economy
· Participate in consultations with a reputable digital marketing agency throughout the course of work
· Learn transferrable skills for nonprofit and private sector work in driving web results
· Satisfaction of seeing research & implementation translate to measurable impacts
· Contributing to the strength and resilience of a local economy trying to recover from the results of a worldwide pandemic
Working Conditions
As we find ourselves in the midst of a pandemic, and shelter-in-place orders, this position will function remotely*, and requires the individual to have access to the following:
· Personal workspace
· Personal technological devices equipped with:
o Internet and phone service
o Basic internet browsing
o Communications via email and teleconferencing via digital applications such as Zoom or Microsoft Teams
o Software applications such as Microsoft Office or Google Docs/Sheets for presenting research and data trends and outcomes
*this may be adjusted over time as health authorities advise safe operating practices.
Applying
Qualified applicants should send a resume and contact information for three professional or academic references by email only to maressa@sustainableconnections.org. Please write “Food & Farming SEO Intern” in the Subject. Application review begins May 5th and closes May 19th.
Sustainable Connections complies with all federal, state, and local laws which prohibit discrimination in employment. Recruiting and retaining a diverse workforce is a high priority at Sustainable Connections.
Sustainable Connections is an equal opportunity employer that believes it is the responsibility of the company and all its employees to ensure there is no discrimination against any employee or applicant for employment based on race, color, religion, national origin, ancestry, age, sex, marital status, military service, sexual orientation, gender identity, the presence of any sensory, mental, or physical disability, genetic information, or any other protected status.