Think Local First For the Holidays
Participate As A Business

Celebrating Independent & Locally Owned Businesses 

Each November & December, Sustainable Connections’ Think Local First Campaign reminds our community to celebrate local, independently owned businesses. We engage our public, asking them to discover, patronize, and enjoy local businesses like yours!  The holidays are a time to remind our community about the power of Thinking Local First, and all the good that local businesses–like yours–do for our place.

Think Local for the Holidays Promo

  • We’re excited to print and mail 30,000 targeted postcards to local’s homes.
  • We’ll be advertising in local publications and outlets like Cascadia Weekly, Downtown Bellingham Partnership, Bellingham Regional Chamber of Commerce, Whatcom County Tourism, local online calendars, and many more.
  • Sharing through our Sustainable Connections Facebook page (over 6,200 followers).
  • Promotion on our Sustainable Connections Instagram (over 1,300 followers).
  • Sharing through our Live Local and Sustainable Connections News & Events newsletters (go out to over 2,000 readers).
  • Hosting on the Sustainable Connections website (over 60k visitors in the past 12 months).

How to Get Involved

There are two ways for both members and non-members to get involved:

1
Submit a featured gift item to our Online Think Local First Gift Guide
2
Offer 20% off an item or service during the ‘Holiday Hangover’ in January

Participation in Think Local First seasonal promotions are included in your Sustainable Connections membership and are FREE. Participation in these Think Local First promotions is $65 for non members. Join or renew today!

If you’d like to participate, sign up before Friday, August 31st. Spots fill up quick!

1. Think Local First Gift Guide

We want to make it fun and easy as possible for our community to find and shop at local businesses for all their holiday needs, so we’ve created a brand new easy-to-use online gift guide to point them to specific gift ideas in set price ranges, as well as a directory for where to find certain types of gifts at locally owned retailers. Similar to our previously printed guide but more accessible and shareable!

SUBMIT A FEATURED GIFT ITEM
  • Tell us a little more info about your featured gift
  • Let us know if customers can shop online with your store
  • Display materials for the Think Local First Gift Guide
  • Promote Think Local First and that you’re in the Gift Guide

Featured businesses will be promoted on our website and social media channels throughout the months of November and December 2018.

Promotion & Committment

A huge portion of the success of any Think Local First promotion is directly tied to our local businesses actively promoting them while they happen and also promoting one another. We need our participants to be committed to telling their local story and telling customers about what makes them a great local business. So we ask that you:

  • Commit to displaying materials.
  • Commit to making sure all staff are aware that your business is featured in the Think Local First Gift Guide, and what item is included, so they can share with your customers.
  • Commit to using the Think Local First social media toolkit to co-promote the Gift Guide and Think Local First during November & December 2018.

 

We’ll provide the following display materials to help promote the Gift Guide and your featured gift item:

  • Point of Sale (POS) signs – to display at or near your checkouts
  • Local Gift Guide Window Sign – to let your customers know you’re featured
  • Shelf Talkers/Tags – to place next to your featured gift item in store to make it easy for shoppers to find
  • Staff Instructions – so your staff knows you’re in the Gift Guide and can help customers find featured items
  • Think Local First Stickers – just for fun! Share with your staff and customers to help spread the message this season.

2. Holiday Hangover

We know you’ve got it covered for your holiday promotions, and we’re excited to promote businesses like yours with our easy-to-use online Gift Guide during November and December. Word on the street, though, is that you could use a little more love and foot traffic post-holidays! So this year we’re excited to announce our first ever ‘Holiday Hangover’. If we all utilize one simple promotion of 20% off during the month of January, we think we can draw our public back out to patronize your shops when you may need it most.

OFFER 20% OFF A FEATURED ITEM OR SERVICE:
  • Tell us a little more about your offer
  • Display materials for the Holiday Hangover during January
  • Promote the Holiday Hangover & Think Local First

Featured businesses will be promoted on our website and social media channels throughout the month of January 2019.

Promotion & Committment

We ask participants to:

  • Commit to displaying Holiday Hangover materials.
  • Commit to making sure all staff are aware that your business is featured in the Holiday Hangover, and what item is included so they can share with your customers.
  • Commit to using the Think Local First social media toolkit to co-promote the Holiday Hangover and Think Local First during January 2019.

 

We’ll provide the following display materials to help promote the Holiday Hangover and your offer:

  • Point of Sale (POS) signs – to display at or near your checkouts
  • Holiday Hangover Window Sign – to let your customers know you’re featured
  • Shelf Talkers/Tags – to place next to your featured gift item or service in store to make it easy for shoppers to find
  • Staff Instructions – so your staff knows you’re participating in the Holiday Hangover and can point customers towards savings
  • Think Local First Stickers – just for fun! Share with your staff and customers to help spread the message.

If you have any questions about the Gift Guide or Holiday Hangover, please don’t hesitate to call or email Becca:
(360) 647-7093 ext. 106 | becca@sustainableconnections.org

And a Big Thanks To Our Think Local First Campaign Sponsors: